What is Uber? Of course, the ride app takes its origins from the word in the normal lexicon. And the dictionary defines “uber” as “Denoting an outstanding or supreme example of a particular kind of person or thing.” I think, so far, the company is right on the mark. Do you remember when Uber first came on the scene? Will Farrell was in the commercials, doing what Will Farrell does: fancy car, bling, cool shoes, and rockstar looks, making it all fun and approachable. Uber was JUST a car service then. Or so we thought! Today, Uber has grown to operate in […]