This week, I had to travel and decided to fly using Jet Suite X (JSX). If you haven’t heard of it, Jet Suite X is a small commercial airline that flies out of a limited number of private airports. My particular flight was taking off from Phoenix and landing in Burbank.
It was my first time flying JSX, and I found it to be quite a departure from the typical air travel grind.
With Jet Suite X, I could arrive just 15 minutes before the flight. There were no long TSA lines or mobs of frustrated people. We boarded the plane right from the tarmac. The flight attendants were genuinely happy to see us.
Once on board, the flight attendant went through her normal spiel, “Please fasten your seatbelts and make sure your tray table is in its upright and locked position.”
She then said, “Please let us know if we can do anything to make your trip more enjoyable. Just sit back, relax, and enjoy your Jet Suite experience.”
Enjoy your Jet Suite experience.
In an industry that seems to offer us anything but enjoyment, this company makes it easy to love travel again. I was impressed with just about every aspect, from using their app to book flights, their reasonably-priced fares (not much more than standard commercial and, in some cases, even less!), drinks that are included, and having your needs met with a smile.
In fact, our flight was a little late going out that day. Without anyone complaining or saying a word, Jet Suite X sent out an email to all passengers, apologizing and providing a $50 dollar flight credit.
Now that is service – the stuff you get when you are not even expecting it!
Is that a common theme lately with traveling? Is there any focus at all on the passenger’s experience or comfort?
Not for me.
But it should be.
What if when you went to your favorite financial advisor/attorney/CPA/mechanic/etc., they had the same mantra as Jet Suite X? What if they actually cared if you enjoyed the process and your time together?
That wouldn’t just be marketing jargon or a statement buried in their mission statement, but a daily focus.
How much more would you refer those people and feel good about the business relationship you had? How much more at ease would their clients feel about the current state of affairs in the economy, the markets, and our world?
I would submit that they would feel a lot more at ease, patronizing that person, firm, or brand with unwavering loyalty.
Traveling – and particularly flying – post-Covid has been anything but relaxing and convenient. But here is a company that hasn’t compromised its mantra, placing added attention on easing the consumer back into traveling again.
Attitudes have changed. The world has, too.
But our expectations should not. Our desire to deliver excellence should not.
We should not, because that’s exactly how you stand out and excel.